Who We Are

In 2001, Angie Mackie and Gord Muschett set out to bring a different kind of direct-response agency to the Canadian charitable sector.

Industry tactics come and go (and sometimes come back again), but one thing about fundraising never changes.Data drives results.

How is our 'accent on the data'? Here's what we'll bring to your program:

• an unsurpassed knowledge of the key metrics that impact direct response success
• a thorough review of your own program's metrics and how they can be compared to other charities
• a focus on net revenues that uses our data findings to reduce your fundraising costs through improved targeting
• transparent presentation of your results in easy-to-understand reports that you (and your board) will appreciate
• predictive modeling that helps improve targeting - particularly, monthly, major, and planned gift donors